Is it bad that I dislike the term "Serial Entrepreneur?" I consider myself an entrepreneur. As such, I also consider myself a serial entrepreneur (I just threw up in my mouth a bit).
First of all, let's differentiate between small business owners and entrepreneurs. This is a sticky point, and certainly one up for contention, but I don't believe that they're one in the same (nor am I the only one who thinks so). My definitions:
Entrepreneur: One who leverages their ideas to create value and take advantage of new markets.
Small Business Owner: One who provides a sustainable product or service through their own business entity.
Entrepreneurs are most often also small business owners or part-owners, but many small business owners are not necessarily entrepreneurs.
There are also a few key aspects of an entrepreneur that a small business owner doesn't share. Entrepreneurs generally have a desire to innovate. Second, they're looking for the big exit. I don't believe that most small business owners have either of these ideas in mind.
The Successful Entrepreneur
Let's think about the idea of the big exit. Once an entrepreneur's venture has succeeded, the entrepreneur does one of three things:
- He/She hangs it up, taking their earnings and retiring to a beach in the Carribean.
- He/She stay on with the company to help it succeed through retirement.
- He/She starts another company.
I'm guessing that very few entrepreneurs actually choose the first option. Most entrepreneurs are driven by a passion that isn't going to disappear once you succeed. You might even try but my guess is that you'll come back to it some day. Mark Cuban thought that he would just retire and drink everywhere he could. Chances are you've heard of him since.
Image by niallkennedy via Flickr
That leaves us with #2 and #3. I also don't think that there are many entrepreneurs that fall into the second category. Bill Gates is the first one that comes to mind. Guess what though: he started another company before Micro$oft. He also had a better opportunity with Microsoft than he could have had anywhere else. Furthermore, he has now moved into a role as more of a social entrepreneur.
In the second case the entrepreneur continues to innovate, turning new ideas into better outcomes. They just have more resources and less risk in doing so. If you're someone who has managed to take their innovation to huge success and then decided to ride that success out, you are no longer an entrepreneur. You are a small business owner. You have lost the desire to innovate and were never looking for the exit in the first place.
The Serial Entrepreneur
Obviously, in the third case you're a "serial entrepreneur." Here's the thing. #1 doesn't exist and as far as I can tell #2 doesn't either.
So if you're an entrepreneur, you're also a serial entrepreneur.
Ok, so what about when a venture fails? Well, either you start a new one and, once again, you're a "serial entrepreneur." Or you give up. I'll admit that this probably happens. But I doubt it's by choice. The passion that drives entrepreneurs doesn't die with their failed companies. It's just not in their personalities.
So when someone introduces themselves to me as a serial entrepreneur, all I can think is: So... you're better than me?
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